Forty-nine percent (49%) of European* consumers rely heavily on time-saving products. Especially ‘easy to prepare’ is an important feature. Coated poultry products deliver a familiar and convenient solution for time-scarce consumers. However convenience alone is not enough! On average, 46% of European* consumers prioritize healthy options when preparing and consuming dinner. Additional to this, consumers are more critical and aware of what goes into their food. Fat is considered to be one of the biggest food villains; 39% of European* consumers are concerned about being overweight and obese, with consumers actively trying to limit their fat intake. The Griffith Foods ‘Never Fry’ coating system offers the perfect solution for the time-scarce and health-conscious consumer.Source: Griffith Foods consumer research. Average % based on answers from Italian, German, Spanish, UK, Dutch, French and Belgian consumers.